Selling B2B Data Governance Software

This course guides data governance sales professionals in the study of the most effective sales techniques for B2B data governance software.  Taught by Dr. David P. Marco who has over 20 years of experience successfully selling in the data governance space. This purpose of this course is to help the learner increase their closure rate and their per sale revenues. Learners that can successfully pass each chapter's short quiz and the courses final exam will earn certification as a “B2B Data Governance Sales Master” through Data Management University.


1. Selling B2B Data Governance Software (DGS) Course Overview

2. Selling DGS Basics & Fundamentals

3. Data Governance Sales Situational Analysis

4. Self-Assessment Questions – Part 1

5. Self-Assessment Question – Part 2 Insight

6. Sales Tracking

7. Selling DGS Dos and Don’ts

8. Consultative Selling DGS

9. Buyer Psychology

10. DGS Sales Methodology

11. Assessing the Buyer

12. How to Meet Your Buyer’s Requirements

13. Negotiating the Deal – Part 1

14. Negotiating the Deal – Part 2

15. Conclusion, Summary and Final Exam