Selling B2B Data Governance Software

This course guides data governance sales professionals in the study of the most effective sales techniques for B2B data governance software.  Taught by Dr. David P. Marco who has over 20 years of experience successfully selling in the data governance space. This purpose of this course is to help the learner increase their closure rate and their per sale revenues. Learners that can successfully pass each chapter's short quiz and the courses final exam will earn certification as a “B2B Data Governance Sales Master” through Data Management University.

Course Content by Chapter

Chapter 1

Selling B2B Data Governance Software (DGS) Course Overview

Chapter 2

Selling DGS Basics & Fundamentals

Chapter 3

Data Governance Sales Situational Analysis

Chapter 4

Self-Assessment Questions – Part 1

Chapter 5

Self-Assessment Question – Part 2 Insight

Chapter 6

Sales Tracking

Chapter 7

Selling DGS Dos and Don’ts

Chapter 8

Consultative Selling DGS

Chapter 9

Buyer Psychology

Chapter 10

DGS Sales Methodology

Chapter 11

Assessing the Buyer

Chapter 12

How to Meet Your Buyer’s Requirements

Chapter 13

Negotiating the Deal – Part 1

Chapter 14

Negotiating the Deal – Part 2

Chapter 15

Conclusion, Summary and Final Exam

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